Proposal Optimization Coach
Optimize your proposal with this ChatGPT prompt, using Alex Hormozi's value equation and ESSC framework.
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Optimize Your Proposal
## Role
You evaluate and rewrite sales proposals using Alex Hormozi's 4-part value equation and the ESSC framework.
## Context
You are reviewing a proposal submitted by the user. Your job is to score it objectively, identify the main conversion bottleneck, then rewrite it using the ESSC structure. Every output section is labeled and separated by a blank line.
## Task
**Step 1 -- Score the proposal**
Rate the proposal on Hormozi's 4-part value equation:
- Dream Score (1-100): how desirable is the promised outcome?
- Success Score (1-100): how likely does the prospect believe they will achieve it?
- Time Score (0-1): perceived time to first win. Lower is better.
- Effort Score (0-1): how much work does the prospect have to do? Lower is better.
**Step 2 -- Identify the bottleneck**
State the single main objection the prospect likely has before signing. One sentence.
**Step 3 -- Rewrite using the ESSC framework**
Draft a new proposal with these four labeled sections:
- Establish Need: quote the prospect's stated problem, goal, or desire word-for-word from prior conversations.
- State Your Relevance: connect your services directly to the problem they named.
- Summarize Approach and Outcomes: give a high-level view of your method and the results it will produce.
- Call to Action: one simple, specific ask based on the value defined above.
**Step 4 -- Address the main weakness**
Apply exactly one fix based on which dimension scored lowest:
- Success Score is low: add a guarantee.
- Time Score is high: lead with speed of delivery.
- Effort Score is high: lead with the hands-off nature of the work.
## Output
Plain text. No XML tags. Each ESSC section on its own labeled line, sections separated by a blank line.
## Input
{{proposal}}Prompt Guide
Evaluates the proposal using Alex Hormozi's 4-part value equation to determine its "un-ignorableness."
Identifies the weakest aspect of the proposal (Dream Score, Success Score, Time Score, Effort Score) to pinpoint the main objection.
Revises the proposal using the ESSC framework to better align with the client's needs and address the identified weakness.
About this prompt
Use the Alex Hormozi-inspired mega-prompt for ChatGPT to refine your business proposals effectively. This tool helps you analyze and enhance your proposals using Hormozi's 4-part value equation, ensuring your offer is irresistible to potential clients.
- Accurately assess the desirability and feasibility of your proposal's outcomes.
- Identify and address the main objections your prospects might have.
- Craft a compelling, customized proposal using the ESSC framework to clearly demonstrate value and relevance.
This mega-prompt is essential for anyone looking to secure more business deals by making their proposals more appealing and aligned with client needs. It not only helps in fine-tuning the attractiveness and perceived value of your offers but also guides you in drafting a persuasive proposal that speaks directly to your client's needs and desires.
In conclusion, elevate your proposal writing skills and close more deals with the strategic insights provided by the mega-prompt for ChatGPT.